Biotherm Homme the leading luxury men’s skincare brand has just announced David Beckham as their latest signing. Beckham will partner with the L’Oreal brand on a brand new grooming line of both skincare and daily grooming products available from next year.
As part of the collaboration, England’s football icon becomes Biotherm Homme’s first global ambassador. David Beckham’s first Biotherm Homme campaign, for the brand’s N°1 moisturiser Aquapower will be released next month.
“I’m excited to be working with Biotherm Homme,” said David Beckham. “I’ve been thinking about developing a skincare range for a long time and it wasn’t until I started speaking with Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labor very soon.”
I reckon Biotherm have made a very smart move with this one as men worldwide will no doubt be clambering to try the range in the hope it may help them look a little like David Beckham. However great the new range may be I’m not sure however that they will be able to guarantee quite that, either way I will look forward to trying it in due course.