Loewe celebrate the Anonymous Hero with their new fragrance, 7 LOEWE ANÓNIMO


If you are not already familiar with the brand Loewe, they have a rich history which dates all the way back to 1846 Madrid (one of my favourite cities) where they began as a cooperative of leather artisans.  Since those original days Loewe have grown into one of the world’s greatest fashion houses with a full range of ready to wear, accessories and fine fragrance for both men and women.

Of course over the course of Loewe’s history they have been crafted and influenced by lots of key people, none more so of course than the current creative director, the extraordinary talented J W Anderson.  An ideal or brand if of course more than one person, more than a team of people even as inspiration and support comes from many different directions.  It can often come from the unsung or anonymous hero and that is just what Loewe are celebrating with the release of their latest fragrance.

The new scent for 2016 ‘7 Loewe Anónimo’ comes from the previously released ‘7 Loewe’ which used only 7 notes to create an instantly classic fragrance.  Incense, wood and leather are once again at the core of Anónimo with a top note of berries and frankincense.

Do you have an anonymous hero of your own? Someone in your life who is alway there to offer support, encouragement and give generosity without looking for something back?  Maybe it is time that you said thank you?  You can do so by heading to www.7LOEWE.com and uploading a picture of them with a special message to be shared on your social media.  Make sure you use the official hashtags #thanksback and #7LOEWEanónimo so that your hero can be shared with the rest of the world.

The new fragrance 7 Loewe Anónimo is available now from The Fragrance Shop and perfumesloewe.com.


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