Penhaligon’s prove they are still very much en-vogue having been selected to provide the official scent of London Collections: Men for the second time. The premiere event of the menswear fashion circuit will be scented with ‘Bayolea’.
‘Bayolea’ opens with refreshing mandarin, tangerine and lemongrass, an invigorating and warming heart of cardamom, black pepper, neroli and lavender, resting on a resolutely masculine base of cedar, sandalwood, musk, moss, patchouli and amber.
Matthew Huband, Head of Global Marketing at Penhaligon’s said,“As LC:M gets bigger and more prestigious, Penhaligon’s is too. We’re delighted to unveil this elegant, modern grooming range for Gentlemen, further strengthening our men’s offering. As the eyes of the world look to London in June, their noses will be delighted by Bayolea, I can’t wait!”
The bright and exhilarating scent from the British perfume house will launch in July as an Eau de Toilette alongside a comprehensive grooming range including an aftershave splash, a hair pomade and a facial scrub. As an introduction to the fragrance, a candle has been created exclusively for the event.
The fragrance will be available to buy online at Penhaligons.com and in Penhaligon’s stores.