Iconic denim brand Wrangler has teamed up with motorsport specialists Alpinestars to present the collection “Wrangler powered by Alpinestars“. As you may have spotted from the clip above Finnish racing driver Kimi Raikkonen has been recruited as the ambassador for the collection.
The premium range, utilises Alpinestars market-leading technology with Wrangler’s style and expertise in denim – a strictly limited edition range consisting of two styles – a black leather biker jacket and black denim jeans.
A real fusion of fashion and function as Wranglers design is teamed with the technical brilliance of Alpinestars. Whilst the black denim jeans are reinforced at the seat, hip and knee with Kevlar; known for making military flak jackets and used in motorsports to resist abrasion and tears, the leg shape of the jeans are contoured for optimised riding. The black leather biker jacket is shelled in Bio Armor in the elbows and shoulders
The range will be exclusively available in just 7 specially selected premium lifestyle stores across Europe.