People are taking more care of their bodies than ever before. An increasing number of people are choosing to join gyms to improve their overall health and achieve the perfect, beach-ready body.
With more people taking an interest in health and fitness, there is obviously an increasing demand for personal trainers. Starting a personal trainer business of your own can be a rewarding and potentially lucrative career path. We’ve put together a guide with three top tips to help you kickstart your very own personal trainer business. Check it out below.
Take A Course
Don’t assume just anybody can decide to become a personal trainer and start taking on clients. First, you need to complete the appropriate courses and obtain the required qualifications. In the UK, the law states that all personal trainers must hold a Level 3 personal trainer qualification before they can legally practice. Having this qualification will also permit you to take on NHS referrals, which can give your business a real boost further down the line.
Study Active runs a range of different personal trainer courses, from beginner to advanced programmes. If you are looking to start a personal trainer business, taking one of the courses should be the very first thing you do.
Do You Go Self-Employed?
Once you have the relevant qualifications and are ready to get started as a personal trainer, you’ll need to make an early decision about the trajectory of your new career. Personal trainers have a choice between being employed by a gym or acting as their own boss. Working for a gym will give you direct access to clients and full use of the gym’s equipment. However, there will be a limit to how much you can make, and you won’t be able to choose your own clients.
If you decide to forge your own path and take a self-employed route, you will be in charge of what clients you choose to take on and what kind of training regime you implement. You will have far greater creative control and will be able to adapt and tailor your business as you see fit. However, you will need to bear the cost of hiring premises to use, and you will not see the job security benefits that come with being an employed member of staff. Additionally, you will be responsible for arranging important things like public liability insurance and ensuring your tax payments are made correctly.
You’ll need to carefully weigh up the pros and cons of each career path before making the decision that is right for you.
This applies more so to self-employed personal trainers but employed personal trainers should also follow basic marketing practices to help support their careers.
As a self-employed personal trainer, you will be responsible for finding and securing clients for your business. This can be difficult, especially when you are just starting out. The best way to market yourself is through social media. Maintain a presence across all the major platforms, including Instagram, Facebook, TikTok, and Twitter. Make sure it’s clear what kind of services you are offering and post engaging, high-quality content to attract people to your business.
After you have secured your first clients and ran a few training sessions, ask them to give you a review or write a testimonial. These can be incredibly effective marketing tools and can help take your business to the next level.
If you’ve decided to become a personal trainer, congratulations! It can be a fulfilling and satisfying career path where you’ll help people achieve their fitness goals. Use the steps we’ve outlined in this guide to kickstart your personal trainer business.