Abercrombie & Fitch Fierce goes supersize!

The Everyday Man

American fashion retailer Abercrombie & Fitch has launched a jumbo-sized version of its best-selling Fierce fragrance.  The chain’s signature scent Fierce has been released in a limited edition 1000ml bottle.  Only 700 bottles of the supersize fragrance have been produced which is retailing in the UK for a mere £460.

The signature scene is instantly recognisable to shoppers as it is pumped onto the shop floor in all Abercrombie locations.  Abercrombie & Fitch caused a storm when they opened their flagship London store on Burlington Gardens at one end of the world-famous Savile Row.  Tailors were upset by the American invasion of their historic setting who were selling ‘jeans and t-shirts’.

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