American fashion retailer Abercrombie & Fitch has launched a jumbo sized version of its best-selling Fierce fragrance. The chain’s signature scent Fierce has been released in a limited edition 1000ml bottle. Only 700 bottles of the supersize fragrance have been produced which is retailing in the UK for a mere £460.
The signature scene is instantly recognisable to shoppers as it is pumped onto the shop floor in all Abercrombie locations. Abercrombie & Fitch caused a storm when they opened their flagship London store on Burlington Gardens at one end of the world famous Savile Row. Tailors were upset by the American invasion of their historic setting who were selling ‘jeans and t=shirts’.