Cadbury are on the hunt for someone to invent a new Dairy Milk Bar

The Everyday ManThe Cadbury Dairy Milk is an absolute classic and normally I’m a firm believer that you shouldn’t mess with a classic but sometimes I’m wrong!  In recent years though Cadbury have launched a whole host of tasty Dairy Milk flavour combinations like their Mint Oreo bar (yum) and my personal favourite the Dairy Milk Marvellous Creations Jelly Popping Candy Bar.

For the first time ever, they are asking the nation to give them a helping hand by creating the next chocolate bar to enter the Dairy Milk family that could be sold in actual shops alongside the classics like the Caramel, Fruit & Nut and Whole Nut.

If you think that you have what it takes to become the next chocolate champion, then head over to cadburyinventor.com and get choosing from a huge range of ingredients to make your very own dream Cadbury Dairy Milk (T&C’s apply).  You can choose from exotic flavours like spicy chilli and fiery mustard or for the sweet toothed out there there’s gooey brownie and bubblegum!  In total there’s around 90,000 combinations that you can choose from, so you can get as imaginative as you like.

The Everyday ManThe Everyday ManThe Everyday ManI’ve just had a play around with the Cadbury Inventor myself and picked out a few of my absolute favourites that I think will taste just great blended with creamy dairy milk chocolate.  I selected fudge, banana and vanilla and I’m literally salivating at the thought of it in a chocolate bar right now.

After the competition closes on the 31st if July all of the entries will be put through a rigorous judging process by an expert panel of chocolatiers at Cadbury.  They’ll be looking at two important elements in each entry: taste and creativity – so make sure you try to be a little bit different!  Three finalists will then be selected to visit Bournville, the home Cadbury where they will work with them to make their creations a reality.  All three bars will then go on sale in the UK next year with the being able to vote on their favourite, who will be then crowned the Cadbury Chocolate champion!

If you think that you have what it takes to dream up the next Cadbury Dairy Milk, visit cadburyinventor.com and create your entry before the competition closes on the 31st of July!

This is a partnership post in collaboration with Cadbury

2 Comments

  1. I love the idea of this. I would love a Cadbury’s Banana bar, or a tropical fruit bar would be amazing.

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