Serge DeNimes, the fashion label created by Oliver Proudlock had commissioned a series of lifestyle videos that promotes the brands ethos under the title #LiveSerge. The first installment features UK Krump Family dancer ‘Dominant’.
The release of the #LiveSerge series coincides with the launch of an exclusive range of t-shirts. The Rio Collection takes inspiration from the 1978 Rio Carnival with each t-shirt featuring prints paying homage to the event.
You can check out the full Rio t-shirt collection at sergedenimes.com, price at £55.