We are well used to seeing the icon of men’s fashion and supermodel, David Gandy in impeccably put together tailored looks but his latest project see’s him harvesting his 20 years of industry experience with the launch of a new lifestyle and wellbeing brand.
David Gandy Wellwear is launching with a 20-piece debut collection of essentials that have customer wellbeing at their very heart. The brand believes that their multi-sensory approach to design will evoke a sense of wellbeing through exceptional comfort, style, fit and quality. With studies showing that simply touching smooth fabrics can create a sense of psychological wellbeing and reduce negative emotions, Wellwear’s use of tactile fabrics is key.
The collection uses innovative fabrics that have been technically treated to physically enhance the wearer’s wellbeing. For example, anti-odour and anti-bacterial properties. Expect premium joggers, t-shirts and sweats in a range of 6 colours.
Check out the collection at davidgandywellwear.com.