H&M Atelier returns for Spring-Summer 2025 with a collection that redefines contemporary menswear, blending timeless sophistication with an effortless edge. Building on the foundation of its debut, this elevated capsule offers a fresh take on archetypal menswear shapes, injecting them with modern tailoring, tactile textures, and an understated yet savvy attitude.
A Reimagined Approach to Menswear
The SS25 collection is an exploration of workwear and heritage silhouettes, filtered through a contemporary lens. Featuring a palette of soft neutrals, washed blues, and sun-faded blacks, the collection is punctuated by a bold raspberry pink that brings an unexpected vibrancy. Every piece is defined by thoughtful material washes and textural depth, creating a distinctive worn-in aesthetic that feels both refined and effortlessly cool.
Relaxed Tailoring Meets Everyday Versatility
At the heart of the collection is relaxed tailoring, where oversized cuts, fluid layers, and premium materials create a wardrobe that is equal parts stylish and easy to wear. The long-line topcoats, including single-breasted variations and a belted cotton gabardine mackintosh, set the tone for a sophisticated yet laid-back aesthetic. Light Italian wool suits with sharp shoulders and contrast lining offer a modern take on classic tailoring, while the cropped leather moto jacket, treated for a lived-in feel, delivers an unmistakable vintage allure.
Trousers maintain the collection’s relaxed ethos, with five-pocket styles pairing seamlessly with workwear-inspired jackets. Underneath, layering takes precedence—fluid cotton-linen shirts are styled open over slim-fit knits, twisted-seam henleys, and soft jersey tanks, offering a nonchalant yet put-together look.
Finishing Touches with a West Coast Edge
Accessories complete the collection with a nod to effortless West Coast styling. Suede square-toe biker boots anchor the silhouette, while a snakeskin leather belt adds an element of individuality and edge.
With its SS25 offering, H&M Atelier once again showcases its commitment to refining modern menswear with an approach that fuses high-quality materials, expert craftsmanship, and contemporary styling. The collection will be available in selected H&M stores worldwide and online from February 27, 2025.
