Introducing Leo Joseph swimwear

The Everyday Man

If you are lucky enough to have a summer holiday planned for this year then you will no doubt be starting to think about beachwear.

Leo Joseph are a brand new British label for 2014 who have focused on creating the perfect fitting pair of  swim shorts.  The big focus when crafting the debut Leo Joseph collection was quality and fit.  I really like the stripped back approach to getting their signature product absolutely spot on before expanding into other lines (which I hear will happen in the not to distant future).  Leo, the man behind the collection realised that as the only thing men wear on the beach it is an item that we ought to pay a little more attention than some of us do.

Leo has spent time living in Cape Town back in 2006 and this undoubtably influenced his decision to do swimwear.  His aim has been to achieve a fine balance between character and style across all elements (print, fit, length and detailing).  Something to catch the eye and talk about.  The African connection is plain to see  throughout the fun printed shorts which feature rhinos, elephants and flamingos.


The Everyday man

Available at priced from £85


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