Lacoste Is Replacing Its Croc Logo to Help Save 10 Endangered Species

Lacoste is supporting the International Union for Conservation of Nature by replacing the iconic croc logo on a new series of polo shirts.  The 10 new limited edition polo shirts will instead feature green endangered animals species.

The ‘Save Our Species’ polo kicks off the start of a 3 year partnership between Lacoste and the ICUN.  Each of the 10 designs will available in the exact same quantity in which that animal remains in the wild.  The rarest of the polos will be available in a run of just 30 and will feature the Vaquita Dolphin (yeah just 30 of these beautiful creatures are thought to be left) and the 450 polos featuring the ‘least’ of the endangered, animals the Anegada Rock Iguana will available.  The other 8 animals to feature are Burmese roofed turtle, Northern sportive lemur, Javan rhino, Cao vit gibbon, Kakapo parrot, California condor, the Saola and the Sumatran tiger.

There’s more information on the Save Our Species campaign on the special Lacoste micro-site.

Great work guys!