Pepsi have revealed their impressive 2014 line up – Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and four-time player of the year, Leo Messi. The players feature in the latest Pepsi advertising campaign which fuses the world of football and music. Janelle Monáe performs an exclusive, fresh take of David Bowie’s iconic classic, ‘Heroes’.
Argentina Captain Leo Messi comments: “Pepsi celebrates the passion and energy of football fans. It is a mesmerizing anthem, uniting us all – on the street or on a pitch – in a celebration of the moment.”
The story unfolds many surprises as it meanders through the streets of Rio and is told through the eyes of digital beat sensation, Stony – an everyday hero – proving that every day can become extraordinary when you live for now. With the instantly recognizable sound of the Pepsi can as the starting point, Stony takes fans through a colorful, rhythmic journey uniting football, music and art. The intertwined story ends with an electric culmination where Stony steps into an urban pitch filled with a crowd of fans united in a spontaneous moment of celebration.
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Brilliant Line up!