Pokémon is stepping into institutional territory, teaming up with the Natural History Museum for a limited London pop up built around a new concept called Pokécology.
Running from 26 January to 19 April 2026, the free ticketed experience takes over the Museum’s Cranbourne Boutique and is already fully booked. No walk ins, no second chances. The collaboration explores Pokémon through the lens of evolution, environment and natural history, pulling visual cues from vintage scientific illustration and the Museum’s own archives.
The product range is where the crossover really clicks. Think Grass type Pokémon woven into botanical ceiling artwork, Water and Bug types rendered like field study sketches, and Eevee’s evolutions treated with a naturalist’s eye. The drop spans clothing, posters, stationery, bags, pins and gold plated collectibles, alongside a special Pikachu plush exclusive to the collaboration.
There is also a collector moment built in. In store purchases come with an oversized Pokémon TCG promo card featuring Pikachu at the Museum, with limited availability extending to select UK retailers from 30 January.
While tickets are gone, parts of the collection will drop online through the Natural History Museum shop, with selected pieces landing on Pokémon Center UK shortly after. Profits from Museum sales support its ongoing scientific research, adding genuine purpose to the partnership.
This is Pokémon moving beyond pure nostalgia into something more considered. A crossover rooted in design, storytelling and culture rather than just merch for the sake of it.
