PSG Unveils Eiffel Tower Kit and Custom Air Force 1s at London Flagship Event

Paris Saint-Germain (PSG), the world’s most streetwear-savvy football club, is set to launch its new Eiffel Tower-inspired Away Kit at their Oxford Street flagship store in London on July 3rd. In a groundbreaking collab with the London Sneaker School, PSG will also unveil their first-ever custom Nike Air Force 1s, mirroring the kit’s design.

The star-studded event will feature BWT Alpine F1 driver and die-hard PSG fan, Pierre Gasly. Fans can snag mini versions of his special edition PSG X F1 helmet, which he’ll sport at the Silverstone Grand Prix.

From June 29th to July 2nd, spend £100 in-store for a shot at joining the exclusive sneaker customization event on July 3rd. Plus, try your hand at an in-store F1 simulator, and the top three racers will get to compete against Gasly himself.

PSG will also drop 100 pairs of limited-edition Air Force 1 PSG sneakers, designed with the London Sneaker School. These exclusive kicks blend PSG’s iconic style with London’s sneaker innovation, making them a must-have for fans and fashionistas.

This event celebrates PSG’s fusion of sports, fashion, and culture, offering a unique experience for football and streetwear enthusiasts alike. Don’t miss your chance to be part of this iconic launch!