Ralph Lauren Fragrances has just linked with a certified icon. USHER – the eight-time Grammy-winning R&B heavyweight – is the new face of Ralph’s Club New York, the latest Eau de Parfum drop from the luxury label.
This marks a first on both sides: Usher’s debut fragrance campaign and Ralph Lauren Fragrances’ first partnership with a major music artist. The move cements the brand’s shift into a bolder, more culturally tapped-in era, spotlighting New York as the heartbeat of timeless style and modern energy.
Crafted for those who move different, Ralph’s Club New York channels the allure of Manhattan’s golden age — think uptown elegance meets downtown edge. It’s a scent made for the room-commanding, midnight city type.
With a three-decade career, Usher isn’t just a voice – he’s a force. From Confessions to that 2024 Super Bowl halftime show, the artist continues to rewrite the rules of longevity. Add to that his record-breaking Vegas residency and decades of philanthropic work via his New Look Foundation, and you’ve got a blueprint for excellence.
“This partnership feels like coming home,” Usher said of joining the Ralph Lauren family. “This is a brand that represents the best of who I want to be.”
With Ralph’s Club New York, the fragrance game just got a little louder – and a lot more legendary.
The new fragrance is available now.
