adidas Originals and ASOS team up on menswear for the first time, reflecting the shift towards more tailored, sport-inspired everyday dressing.
Landing on 30 July, the collection builds on the success of their previous womenswear collaboration, with a more refined take on sportswear staples. The focus is on pieces that sit comfortably between casual and smart, rather than leaning too far in either direction.
A standout is the reworked Firebird tracksuit, updated in a soft brown check that takes it beyond classic sportswear. It is joined by track trousers inspired by traditional tailoring, giving otherwise relaxed silhouettes a more structured feel.
The wider collection leans into an easy-to-wear palette of tan, brown and neutral tones, with lighter touches of colour throughout. Rugby polos, knitwear and overshirts introduce a subtle preppy influence, giving the range a balanced mix of sport and everyday style.
Arsenal and England footballer Noni Madueke fronts the campaign, reflecting the growing crossover between football and fashion, both on and off the pitch.
Prices range from £35 to £120, with pieces designed to slot naturally into an existing wardrobe, without feeling like a complete wardrobe overhaul.
The adidas Originals x ASOS menswear collection launches exclusively via ASOS on 30 July, with ASOS.WORLD members getting early access from tomorrow.
