It is pretty rare that a Tesco advert grabs my attention. The ingenious use of the Ben Pearce track on the current Tesco F&F track has however done just that. ‘What I Might Do’ has been out for a year now but has recently hit the mainstream thanks to the supermarket’s advertising campaign.
The track is a deep and dark number with an infectious hook. It feels pretty stripped back but grabs you with its slinky beat. It may only be Monday but this #BOTW brings the weekend feeling a little bit closer.
‘What I MIght Do’ has already topped the deep house chart on Beatport and is the most Shazam-ed track in the UK. The Manchester producer now begins an assault on the top 40 with the track which is currently sitting within the top 10 and rising.
