Brand Spotlight: MIDA UNDICI

Few brands embody Italian craftsmanship like MIDA undici. Founded by Francesco Michelacci, it masterfully blends dye experimentation and textile treatments, creating garments that exude artistry and individuality.

Tradition Meets Innovation

Born in Florence and expanding to Prato, a textile hub, MIDA undici fuses heritage techniques with modern design. Michelacci’s commitment to quality is evident in every fabric choice and dyeing process, making each piece timeless and expressive.

The Collection

MIDA undici’s t-shirts exemplify its dedication to craftsmanship, blending premium materials with unique dyeing techniques. The M6040 Essential T-Shirt is a breathable 130gsm compact cotton jersey staple, offering a classic fit and everyday versatility. For those seeking a sustainable option, the M6040ORG Organic Cotton T-Shirt is garment-dyed and crafted from eco-conscious materials. The M553 Relaxed Fit T-Shirt stands out with its distinctive shadow-old dye effect and boxy, contemporary silhouette, while the T6031 Vintage Dye T-Shirt embraces a timeless aesthetic with its worn-in finish. Each design reflects the brand’s philosophy: high-quality, expressive style.

Sustainability & Fair Pricing

Committed to sustainability, MIDA undici uses organic materials and ethical production in its Calenzano Alto workshop. By working directly with manufacturers, it eliminates unnecessary markups, making premium craftsmanship more accessible.

The MIDA undici Experience

More than a brand, MIDA undici is a movement—merging tradition, innovation, and sustainability. For those who value timeless, conscious fashion, it’s a name worth knowing.