Champion x Percival Reimagine East Coast Classics for Winter

Champion and Percival are back with a drop that blends old school Americana with modern British cool. Think New England prep, ski lodge nostalgia and clean winter layers filtered through Percival’s sharper silhouette work.

The collection leans into texture and heritage graphics. A cable knit with a bear motif, a jacquard polo that feels straight out of a collegiate archive and a run of crewnecks that land in that sweet spot between vintage and contemporary. Oxford shirts in ice blue and chalk white bring a smarter edge while the striped tee anchors the more casual looks.

Outerwear rounds things out with a navy jacket and a checked rugby top that hits the slopeside aesthetic of the campaign. The palette stays tight navy, cream, forest green with small flashes of red. Classic Champion energy but refined with Percival’s eye for details and fit.

Shot against snowy backdrops and retro cars, the campaign taps into that après atmosphere winter dressing always wants without going full performance wear. It is all about the vibe not the technical spec.

The Champion x Percival collection is available now and lands right in time for layering season.