David Beckham Fronts the New BOSS ONE Bodywear Campaign

David Beckham is back in the spotlight, and this time, he’s lending his signature style to the launch of the new BOSS ONE Bodywear collection. In an exciting reunion with the German fashion house, the global icon stars in a sleek new campaign that showcases an assortment of trunks, boxers, and T-shirts—bringing a refined yet effortless energy to the world of men’s essentials.

Shot by renowned photographers Mert and Marcus, the campaign offers an intimate glimpse into Beckham’s life, seamlessly tying into BOSS’ overarching theme: “Be Your Own Boss.” The visuals follow him from his sports car into a stylish New York apartment, capturing the perfect blend of confidence and relaxation—a reflection of both the brand and the man himself.

“I once said that my bodywear modeling days had come to an end,” Beckham admitted in an official statement. “But when BOSS shared their ambition for the range and brought in my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas, I simply couldn’t refuse. The new BOSS ONE collection is beautifully made, and I’m proud to support BOSS in our long-term strategic partnership with this campaign.”

The campaign’s impact goes beyond traditional platforms. Expect to see these striking visuals gracing billboards in major cities, adorning department store window displays, and, in a bold first for the brand, wrapped around vending machines dispensing the collection’s must-have pieces.

hugoboss.com