A$AP Rocky and Ray-Ban are rewriting the eyewear rulebook with the launch of The Next Generation Collection, a futuristic trio of ultra-wrapped shades that debuted during the AWGE runway at Paris Fashion Week. This is not your standard collab – this is wearable art from the future.
The capsule features three radically reengineered silhouettes: Ultra Wrap 001, 002, and 003. Think bold sculptural lines, wraparound lenses, thick temples, and colours that hit hard – translucent gold, mirrored lenses, and core black that anchors it all.
Each pair arrives in a collector-grade plexiglass cube with an embossed A$AP Rocky x Ray-Ban logo – because why wouldn’t you want your sunnies displayed like a museum piece?
From Harlem grit to space-age fit, this drop fuses Rocky’s fashion-forward mindset with Ray-Ban’s legendary lens legacy. It’s sharp. It’s sculptural. It’s strictly limited edition.
Available now. But not for long.
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