First look at the SS16 Modern Essentials by David Beckham collection from H&M

My personal style icon David Beckham has shot his latest H&M campaign for the launch of the spring 2016 Modern Essentials selected by David Beckham collection.  For the SS16 film David teamed up once again with the director Fredrik Bond an headed to the streets of Lisbon, where David realises that everyone wants to dress just like him.  Something I think he must be used to by now.

The campaign is the latest for the Modern Essentials selected by David Beckham range. Each season sees David select his favourite pieces from the Modern Essentials menswear collection at H&M, creating a wardrobe of updated staples and new classics that men can rely on throughout the whole season.

The new campaign highlights David’s role as a style leader to millions of men around the world. For David, it’s about mixing the traditions of menswear with fresh ideas that move menswear forward. The pieces he wears in the film, all selected by David from the Modern Essentials collection, are the perfect example of his timeless style.

The new Modern Essentials selected by David Beckham collection will be available in two drops – February 18 and March 10 – in all H&M stores that carry menswear, as well as online.