Canadian mens underwear brand Garçon Model partners with Brazilian NGO Ruas e Praças to raise money for the street kids of World Cup host city Recife ahead of the 2014 tournament. With the world’s focus turning to the South American country Garçon Model is re-launching its sell-out Brazil national flag coloured trunks in time for the event.
All profits from the Brazil trunks will be donated to Grupo Ruas e Praças to help support hundreds of Recife’s homeless children living on the streets and exposed to drugs, gangs, prostitution and violence. The Northeast coastal city is one of Brazil’s most football-mad and home to a new $240 million dollar football stadium 20km from the favelas of Coelhos and Ibura. #TEMVIDANASRUAS – There is life in the streets
The film and imagery shot by Klaus Thymann over four days in Recife highlights the courage, talent and dreams of some of the children that the money raised will go to help by funding arts and cultural projects to build positive lives off the streets…
