KITE are a brand new British brand born out of a love for fashion and eyecare, and the desire to create a new breed of opticians that delivers the best of both. The company has chosen Westfield London to open their flagship store which promises a refreshing shopping experience – you can try on your favourite styles and upload a selfie using the in store iPads in the KITE Kiosk.
There is currently a whopping 317 styles available across 27 frames spanning a wide range of colours and lenses, so without doubt you will find a style to suit your face and dress sense. Most of the range sit at the hipster end of the market and are all handcrafted in Italy.
If you are looking to ditch your old faithful RayBans for a slightly edgier and more cutting edge look no further than KITE. I have picked out some of my personal favourites from the spring/summer collection…
Sunglasses from Kite are priced from £95 and prescription opticals from £145. If you can’t make it down to the Westfield, London store the brand’s collections are also available online at kitegb.com.