British menswear label Luke have announced that Team GB Olympic gold medal winning boxer and star of Dancing on Ice, Luke Campbell, will be the exclusive face of their Spring Summer 13 campaign. Luke’s modelling career is on the up having shot for the likes of GQ Style, i-D and Vogue, as well as landing a sponsorship deal with Land Rover.
“I’ve been a fan of the brand for a while now and to work with the Luke team so closely is just fantastic. The summer range is really cool and I’m just proud to be the face of this top British brand,” explains Luke Campbell.
“Luke is a great fit for us. We love to work with people who have a natural affinity and have been wearing the product prior to being famous, and this is certainly the case here,” says Simon Poole, Luke Managing Director.