Moss has partnered with wellness brand Happy Paul to introduce mood-lifting body and skincare products in 10 stores and online. The collaboration reflects a growing movement towards integrating self-care into men’s daily routines.
Happy Paul, known for promoting well-being, aligns with Moss’ evolving approach to menswear, which prioritises versatility over traditional formality. The partnership highlights a shift in men’s style and grooming, recognizing the connection between appearance and well-being.
Pairing wardrobe staples like linen shirts and cashmere knits with subtle grooming enhancements—such as Happy Paul’s Bright Spice Mood Lifting Fragrance—illustrates this shift. Products like the Energising Body and Hair Wash and Revitalising Face Scrub further reinforce a holistic approach to grooming.
By integrating self-care into daily habits, men can enhance both their physical presence and mental well-being. Small rituals, such as applying an uplifting fragrance or using revitalizing skincare, contribute to a sense of balance and confidence.
This spring, Moss X Happy Paul will offer curated recommendations on style and self-care, covering travel, workwear, and seasonal gifting. The partnership signifies an evolving conversation around modern masculinity—one that values both external presentation and inner wellness.
