Moss Rebrands with Style and Wit for SS25

Menswear mainstay Moss has just unveiled a fresh new look for Spring/Summer ‘25 — and it’s a big one. Gone is the old “Moss Bros” name and in its place, simply: Moss. Cleaner, sharper, and more aligned with where the brand is going, not where it’s been.

Their new campaign, Men of Style + Substance, brings the update to life with a smart blend of modern tailoring and dry humour. The messaging? Think: “If in doubt, cardigan,” or “Go forth and crease.” It’s confident, clever and refreshingly self-aware.

Once known primarily for formalwear, Moss now offers a wider wardrobe – everything from easy summer tailoring to versatile casual pieces, still finished with that signature attention to detail. It’s a move that feels in step with how modern guys actually dress today.

Whether you’re after a linen suit that’ll see you through weddings or just want to sharpen up your everyday kit, this new drop is worth a look.