New Era Celebrates 70 Years of 59FIFTY: A Cultural Icon

For seven decades, the New Era 59FIFTY cap has symbolised triumph and style across the globe. From its humble beginnings as part of the baseball uniform to gracing the heads of athletes, celebrities, and fashionistas alike, the 59FIFTY has cemented its status as a cultural icon.

On May 9th, New Era Cap, LLC, the renowned sports and lifestyle brand, will mark the 70th anniversary of the iconic true fitted cap with a grand celebration known as 59FIFTY Day. Across MLB parks, retail locations, and New Era stores worldwide, special collections and on-site activations will pay homage to this enduring symbol of authenticity and expression.

The uniqueness of the 59FIFTY lies in its meticulous craftsmanship and timeless design. Conceived in 1954 by Harold Koch, the cap underwent a revolutionary 22-step production process, resulting in a structured front panel, a full crown for a tall profile, a curvable flat visor, and a closed-back style available in true fitted sizing.

Beyond the realm of sports, the 59FIFTY has seamlessly integrated into the fabric of global culture. From collaborations with modern brands like Fear of God and Supreme to partnerships with luxury fashion houses such as Gucci and Helmut Lang, the cap continues to inspire and innovate.

To commemorate 70 years of the 59FIFTY, New Era will unveil a collection of unique and limited-edition styles. Highlights include custom interior labels in black and gold, New Era script caps, and international-inspired designs featuring specialty Japanese wool fabric.