Persol Unveils Their New Campaign for SS24

Persol, renowned for its unparalleled commitment to quality and craftsmanship, embarks on a new chapter of evolution with the launch of its latest campaign: a magnificent ode to heritage and sophistication. Embracing its iconic status while carving out fresh perspectives, Persol invites audiences to reimagine the essence of iconicity in contemporary fashion.

Dubbed the N1 campaign, this visual masterpiece transports viewers into a realm where artisanal perfection reigns supreme. Featuring captivating black and white portraits of models Chiara Scelsi and Marcos Fecchino, each image serves as a testament to Persol’s enduring legacy and unwavering dedication to excellence.

At the heart of the campaign lies the Persol logo, a symbol of eternal allure and sophistication. Its bold presence between model and lens underscores the brand’s core pillars with unwavering conviction, cementing Persol’s status as a timeless icon.

The N1 Collection introduces a range of eyewear propositions that exude earthly warmth and dimension, reminiscent of the natural elements. Vibrant shades meld seamlessly into gentle blurs, showcasing Persol’s mastery of color and texture. From refined metals to delicate acetate accents, each pair is meticulously crafted in Italy, exemplifying effortless design and unparalleled luxury.

With its blend of artistic vision and artisanal brilliance, the Persol N1 Collection transcends fleeting trends, offering timeless silhouettes that stand the test of time. Crowned with the iconic Persol arrows, each pair is a testament to the brand’s enduring legacy and unwavering pursuit of excellence.

Explore the collection at persol.com.