Peugeot Design Lab has reimagined the classic 1960s Peugeot 504 Coupe, turning it into a striking bubblegum pink concept racer. More than just a bold redesign, this tribute honors French hip-hop group 113 and their legendary 2000 performance at Les Victoires de la Musique, where they drove a custom Peugeot 504 Coupe on stage.
A Pikes Peak Contender with a Hip-Hop Legacy
Designed with the Pikes Peak International Hill Climb in mind, this modern 504 Coupe is bigger, bolder, and built for performance. It features oversized fenders, chunky tires with 113-branded hubcaps, and an extended bumper. A double-wing spoiler at the rear reinforces its aggressive stance, while a massive ‘PEUGEOT’ imprint solidifies its motorsport pedigree.
A Second Tribute Model for Drifting Enthusiasts
Peugeot Design Lab has also created a more refined alternative. This metallic-gloss model incorporates blue doors, a red rear section, and yellow-tinted windows, with mismatched wheels—one side blue, the other pink. The interiors of both models feature checkered pink and blue upholstery, with yellow accents in the silver version.
For purists, an all-black drifting variant replicates the car 113 drove on stage, complete with their logo. This version is specifically engineered for drifting, featuring oversized tires and an extended rear for enhanced slide control.
Concept Dreams or Future Reality?
For now, these designs remain concepts. However, given Peugeot’s interest in blending motorsport with cultural storytelling, they could become reality. Whether they hit the track or remain a dream, these bold 504 Coupes showcase how automotive design can celebrate nostalgia and performance.
