Polo Ralph Lauren opens its new London Flagship with the worlds first polo customisation bar

A couple of weeks ago Ralph Lauren finally took the wraps off of their sprawling new flagship Polo Ralph Lauren store on London’s Regent Street.  The new store may be a short walk from the Ralph Lauren on Bond Street but this new location boasts many new features never before seen in the UK and in some cases the world!

Like most Ralph Lauren stores the new London store is made up of a series of themed rooms which all aim to tell a story or represent a particular strand of the Polo brand.  Even if the clothing your bag it is still worth paying the space a visit for a wander the beautifully presented space which houses the collections.

For the first time ever they have developed a new ‘Polo Custom Shop’ where customers (as you may have guessed) will have the opportunity to personalise their Ralph Polo shirts and soon their blazers, caps and oxford shirts.

Polo Ralph Lauren, 169-173 Regent Street, London