Fashion

Rains Introduces Suva: A Step Forward in Performance Outerwear

Rains, the Danish brand known for its minimalist and functional rainwear, is expanding its repertoire with Suva—a collection that blends technical innovation with modern aesthetics. Moving beyond traditional waterproof garments, Suva introduces a new approach to outerwear that balances performance with contemporary style.

At the heart of this collection is 3L, a three-layer fabrication designed for maximum weather resistance. By merging a protective outer shell, a waterproof liner, and a soft inner fabric, Rains has developed a lightweight yet resilient material. The result is a fabric that not only shields against the elements but also allows for ease of movement, making it a practical choice for unpredictable conditions.

The Suva collection features pieces such as the Suva Hardshell Jacket (£179), the Suva Hardshell Pocket Jacket (£189), and the Suva Hardshell Pants Wide (£179). Each item prioritises both function and fit, with precision laser-cut silhouettes and taped seams to enhance durability and water resistance. The collection’s understated aesthetic ensures versatility, allowing wearers to transition seamlessly between urban and outdoor environments.

Suva signals a shift for Rains as the brand delves deeper into performance-driven design while maintaining its signature minimalism. It reflects a broader trend in menswear where technical fabrics are no longer confined to mountaintops but are increasingly integrated into everyday wardrobes. Whether for navigating city streets or braving the elements, Suva demonstrates how functionality and style can coexist in contemporary outerwear.

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The Everyday Man was launched back in 2012 and has grown to become one of the leading online men’s lifestyle publications. We cover all aspects of men’s interests and lifestyle, including health and fitness, travel, fashion, technology, arts and culture, music, grooming and cars.

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