River Island reveal their Spring/Summer menswear will feature the new Holloway Road collection. The range develops a signature look with lighter fabrics and classic silhouettes but maintains a British heritage with a modern twist.
An injection of colour runs through the collection, with hues of dusty pink, botanical green and powder blues offsetting shades of khaki and rust. This is prevalent in the florals; the bold green Marlon shirt being a key piece for high summer. Modern design styles coupled with a loyalty to tradition create a unique aesthetic, perfect for the style-conscious man. The Holloway Road collection is available in selected River island stores and online this March.
