Serge DeNimes, the fashion label created by Oliver Proudlock had commissioned a series of lifestyle videos that promotes the brand’s ethos under the title #LiveSerge. The first instalment features UK Krump Family dancer ‘Dominant’.
The release of the #LiveSerge series coincides with the launch of an exclusive range of t-shirts. The Rio Collection takes inspiration from the 1978 Rio Carnival with each t-shirt featuring prints paying homage to the event.
You can check out the full Rio t-shirt collection at sergedenimes.com, priced at £55.
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