SS14 by Jacamo

Chances are you have heard of the menswear retailer Jacamo, you may even have seen a Jacamo shop down your local shopping centre or stumbled across the online store.  Have you ever actually ventured inside though?  Well until recently I too had always overlooked the brand asI thought it was only for larger guys.  Nothing wrong with that, except as a rather skinny guy myself I never expected to find anything to fit me inside.  I can however dispel this as a myth, they actually cater for men of all shapes and sizes – they range from size small through to 5XXL in fact!

For summer 2014 the Jacamo range includes a wide range of labels (French Connection, Penguin, Nike etc) as well as some of their own in-house brands like Flintoff (I am sure you have already seen Freddie promoting the range on your television screens).  The bulk of their summer lookbook is smart causal in nature, which really is the ideal look for the sunnier months.  Soft shirts, unconstructed blazers, shorts and canvas shoes build their central summer look.

Don’t expect to be shocked by the collection, as that is not the Jacamo aim.  They strive to offer a range of clothing that suits guy’s of all shapes, sizes and walks of like.  A real must shop brand for The Everyday Man on that basis!