Stride with Pride – Adidas releases 2016 Pride Pack


June is filled with all the colours of the rainbow as the LGBT community around the world celebrate Pride month and to celebrate, adidas Originals have released their rainbow splattered 2016 Pride Pack.

A rainbow paint splatter is splashed across a series of T-Shirts, tank tops, bags, caps, apparel and shoes. The iconic adidas 3-stripe has been given a serious multi-colored makeover in pieces like the track pants and jacket with two pairs of shoes that update the Superstar 80s classic silhouette also carrying the eye-catching splatter.

This year, adidas Originals have partnered up with Stonewall UK, Europe’s largest LGBT rights organization, and proceeds from all sales of the Pride Pack will “go towards creating a world where every single person can be accepted without exception,” according to its Instagram page.

A Stonewall spokesperson said: ”Adidas’ Pride Pack is not just stylish, but a strong statement of support for lesbian, gay, bi and trans equality. We are delighted that the brand has chosen to support our work with the proceeds of its latest collection, and that it continues to stand by the side of LGBT people around the world.”

The adidas Originals “Pride Pack” is available on the brand’s online store.

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