Fashion

Stride with Pride – Adidas releases 2016 Pride Pack

June is filled with all the colours of the rainbow as the LGBT community around the world celebrate Pride month and to celebrate, adidas Originals have released their rainbow splattered 2016 Pride Pack.

A rainbow paint splatter is splashed across a series of T-Shirts, tank tops, bags, caps, apparel and shoes. The iconic adidas 3-stripe has been given a serious multi-colored makeover in pieces like the track pants and jacket with two pairs of shoes that update the Superstar 80s classic silhouette also carrying the eye-catching splatter.

This year, adidas Originals have partnered up with Stonewall UK, Europe’s largest LGBT rights organization, and proceeds from all sales of the Pride Pack will “go towards creating a world where every single person can be accepted without exception,” according to its Instagram page.

A Stonewall spokesperson said: ”Adidas’ Pride Pack is not just stylish, but a strong statement of support for lesbian, gay, bi and trans equality. We are delighted that the brand has chosen to support our work with the proceeds of its latest collection, and that it continues to stand by the side of LGBT people around the world.”

The adidas Originals “Pride Pack” is available on the brand’s online store.

Recent Posts

Why Brushing Things Off Can Backfire

You tell yourself it’s nothing. A stiff neck or an awkward moment at work. Life…

15 hours ago

Tony’s Chocolonely Introduces a More Layered Take on Its Chocolate Bars

Tony's Chocolonely expands its line-up with Filled Bars, a new range that leans further into…

4 days ago

Claptone Brings The Masquerade Back to Ibiza’s Chinois for Summer 2026

Claptone returns to Chinois Ibiza this summer as The Masquerade resumes its Saturday residency from…

7 days ago

CUPRA RAVAL Lands in Manchester via a City-Led Takeover With Chase & Status and Lancey Foux

CUPRA skipped the showroom and went straight to the streets for the RAVAL’s debut, turning…

7 days ago

HUMAN MADE x Coca-Cola Drop Limited Edition Cans in Japan

HUMAN MADE links up with Coca-Cola for a limited edition release that blends streetwear aesthetics…

1 week ago

Timberland x BEAMS Capsule Collection Reworks the Iconic Yellow Boot

Timberland reunites with BEAMS to mark BEAMS’ 50th anniversary, delivering a tightly curated capsule that…

1 week ago