New Era, the globally recognized headwear brand, has collaborated with UK rapper Central Cee and his Syna World clothing brand on a headwear collection marking the release of his latest album, Can’t Rush Greatness. The collection reflects the artist’s connection to streetwear and his evolution in the music industry.
At the heart of the collection is New Era’s 59FIFTY fitted cap, an iconic silhouette originally associated with Major League Baseball, alongside a 9FIFTY snapback, available exclusively through Syna channels. A notable design feature is the introduction of a rose gold visor sticker—a first for New Era—aligning with the album’s visual theme and Central Cee’s personal aesthetic.
The collection features two key designs. The first, a grey camo 59FIFTY (£52), incorporates rose gold metallic stitching and references one of the artist’s earliest New Era caps. The Syna logo is prominently displayed, while cap pins and embroidery add symbolic connections to the album and brand. The second cap, a black 59FIFTY (£48), includes a rose gold undervisor and minimalist detailing, with ‘Forgive Me’ embroidered on the back, a phrase linked to Syna’s branding.
This collaboration highlights the intersection of music and fashion, with Central Cee’s influence extending beyond his lyrical storytelling into style and cultural expression. The collection serves as an extension of his artistic identity, engaging audiences through a shared appreciation for contemporary streetwear.
The collection drops at 3 PM on February 27, 2025, at neweracap.eu.
