A Peek inside the new Ace Hotel Shoreditch

Ace Hotel London - photographed by Mads Perch

Shoreditch has become home to the London’s hipsters and trendsetters in recent years.  The High Street is lined with intriguing stores, the concept mall Boxpark and plenty of bars and eateries.  It was no surprise when hotel chain Ace Hotels chose this location for their first venture into the European market.

We took a sneaky peak at the dreamy looking bedrooms and interiors within the new hotel.  It is certainly a world of difference from the corporate haven of the Crowne Plaza that Ace replaces.  Bedrooms are styled like loft style apartments and have a calm and chilled vibe to them.  Just what we like in a hotel room, a hotel room that doesn’t look like a hotel room.

Ace Hotel’s design approach for the exterior and interior focuses on partnering with local makers
using traditional UK craftsmanship in a contemporary expression. The 265-room hotel will feature a
restaurant from David Waddington and Pablo Flack of Bistrotheque and ample meeting spaces. Ace
Hotel London Shoreditch offers in-room amenities exclusive to the hotel, including a partnership with A.P.C., who have designed a custom quilt for the guestrooms.

“Ace Hotel London Shoreditch marks our first expansion into Europe,” remarked Alex Calderwood,
Co-founder of Ace Hotel Group. “We envision Ace London appealing to active participants in the
creative arts and new media industries as well as the culturally curious business and leisure traveler.”

Ace Hotel currently has 4 locations in the United States: Seattle, Washington, Portland, Oregon, Palm Springs, California and New York, New York. Ace Hotel is also set to open a location in Downtown Los Angeles in Autumn/Winter 2013.


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