Floris Elite: Classic Scent, Fresh Additions

If you’ve already discovered Elite—Floris London’s cult Eau de Toilette—you’ll know it’s one of those fragrances that quietly does the job. Crisp citrus, warm woods and just the right amount of musk. No trends, no noise—just timeless, masculine appeal.

Now, Floris has built on that success with three new Elite grooming products that bring the same understated luxury to your daily routine.

The Elite Shaving Cream leads the lineup. It’s rich and cushioning, designed for a close shave without irritation. Whether you’re using a brush or going straight from tube to skin, it lathers beautifully and leaves your face feeling clean—not tight.

Follow that with the Elite Facial Moisturiser, a new essential that hydrates without adding shine. It sinks in quickly and complements the shaving cream perfectly. Best of all, it carries the subtle Elite scent, so your skin stays fresh without clashing with your fragrance.

Then there’s the Elite Soap—triple-milled, long-lasting, and a far cry from the harsh bars you might remember. This is a proper bar of soap: it lathers generously, smells incredible, and leaves the skin feeling balanced. No dryness, no residue—just that signature Elite scent lingering in the background.

Together, these new launches turn the everyday routine into something a bit more considered. And if you’re already a fan of the Elite Eau de Toilette, they make layering easy—keeping your scent consistent from shower to finish.

Whether you’re looking to upgrade your own setup or need a solid gift idea, the Elite grooming range proves that classic doesn’t mean outdated—it means done right.