Range Rover Time Travels Through Design at Milan Design Week

At this year’s Milan Design Week, Range Rover isn’t just showing up—they’re bending time. Teaming up with California-based spatial design studio NUOVA, the British luxury marque unveiled Futurespective: Connected Worlds, a two-part installation that pulls visitors through the brand’s 1970 roots into its 2025 vision of modern luxury.

Staged at Palazzo Belgioioso, the experience begins in the piazza, marked by a towering 25-metre monolith clad in gold branding—a portal into Range Rover’s past and future. Inside, the first room rewinds the clock to 1970. Think: wood paneling, oxblood leather sofas, archival sketches, and a pre-production YVB 151H Classic Range Rover sitting like a time capsule centrepiece. NUOVA layered the space with rich sensory details—from a custom fish tank to a scent called Grand Rose (designed by Aeir, NUOVA’s carbon-negative fragrance brand) that channels old dollar bills and leather-clad nostalgia.

Time travel continues into 2025 via a mirrored, light-soaked capsule housing the latest Range Rover Autobiography, its metallic green finish echoing its ’70s ancestor. The room feels celestial—soundtracked by ambient audio and scented with a wet stone aroma—as vertical mirror pillars stretch like timelines around the vehicle.

Outfitted hosts (dressed by LA’s L’Equip) guide guests between decades, making this less about cars and more about cultural resonance. NUOVA co-founders Enrico Pietra and Rodrigo Caula call it a “lens through which we examine how design, innovation, and craftsmanship weave together across eras.” Range Rover calls it a legacy—but one that’s always in motion.

Futurespective: Connected Worlds is open to the public April 8–11, 2025 at Palazzo Belgioioso, Milan.