Fashion

Paris Saint-Germain Brings Ici C’est Paris La Maison to London

Paris Saint-Germain is taking over London. From 11 to 15 February, 14 Cavendish Square transforms into Ici C’est Paris La Maison, a four-floor playground for sport, culture, and lifestyle. Entry is free, with some experiences requiring registration.

The Ground Floor sets the pace with movement and recovery sessions, from Run Club warm-ups to kids yoga, alongside an immersive art installation. Floor One brings Parisian savoir-faire with the Ici C’est Paris Café, a PSG Concept Store, and the Sneaker Lab, featuring exclusive drops.

Floor Two is the cultural heartbeat, hosting music, workshops, talks, and performances connecting Paris and London. Floor Three offers a private tasting room with bespoke menus from French and British chefs.

The Maison is PSG’s latest global hub, following its Los Angeles and Doha pop-ups, designed to let fans experience the Club’s Parisian DNA up close. Whether you’re after sport, art, or coffee, it’s a slice of Paris in the heart of London.

Dates: 11–15 February, 10am–6pm
Location: 14 Cavendish Square, London
Entry: Free, walk-ins welcome; register online for priority access

theeverydayman

The Everyday Man was launched back in 2012 and has grown to become one of the leading online men’s lifestyle publications. We cover all aspects of men’s interests and lifestyle, including health and fitness, travel, fashion, technology, arts and culture, music, grooming and cars.

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