Paris Saint-Germain is taking over London. From 11 to 15 February, 14 Cavendish Square transforms into Ici C’est Paris La Maison, a four-floor playground for sport, culture, and lifestyle. Entry is free, with some experiences requiring registration.
The Ground Floor sets the pace with movement and recovery sessions, from Run Club warm-ups to kids yoga, alongside an immersive art installation. Floor One brings Parisian savoir-faire with the Ici C’est Paris Café, a PSG Concept Store, and the Sneaker Lab, featuring exclusive drops.
Floor Two is the cultural heartbeat, hosting music, workshops, talks, and performances connecting Paris and London. Floor Three offers a private tasting room with bespoke menus from French and British chefs.
The Maison is PSG’s latest global hub, following its Los Angeles and Doha pop-ups, designed to let fans experience the Club’s Parisian DNA up close. Whether you’re after sport, art, or coffee, it’s a slice of Paris in the heart of London.
Dates: 11–15 February, 10am–6pm
Location: 14 Cavendish Square, London
Entry: Free, walk-ins welcome; register online for priority access
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